As the lead in-house creative & Senior Designer, I develop concepts & visual identities for new product launches and photoshoots, oversee and delegate the creation of print & digital design assets, as well as create branded elements for activations, digital marketing collateral, emails, social, and packaging.
Ami Colé at Sephoria
Art Direction
Lead the visual direction and photography for new product launches Skin-Enhancing Stick and Soft Shape Lip Liner, developing the concept, shot list, and overall visual messaging of the products. Additionally, I developed the new direction for all model imagery, ensuring brand aligned collateral and rectifying previous inconsistencies.
Packaging
Develop packaging direction surrounding new launches and PR boxes as well as create final, production ready assets for manufacturers according to regulatory standards.
Amazon
I took on creating Ami Colé’s Amazon storefront, meticulously crafting assets for both the primary and secondary store pages, the brand story, and specialized A+ content to emphasize value props for each product. This entailed drawing upon insights I gleaned from the brand's direct-to-consumer website, consulting with e-commerce stakeholders, conducting competitive analysis, and adhering rigorously to Amazon's content guidelines.
Ultimately, this process helped drive conversion and highlighted my ability to translate the brand’s essence and visual identity across various mediums and demonstrated a strategic approach informed by meticulous research and adherence to platform-specific guidelines.
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