Project 96
As Lead Designer and Associate Art Director at P96, I led creative for a series of events, merchandise, and digital assets and led the work of two to three designers and contractors at a time. I developed creative for a major partnership with Spotify, created external decks to secure sponsors, social media assets, and more in order to bring their annual summer activation to life & drive an increase in turnout and sponsorships from the previous year.
Activations & Branded Assets — P96 x Spotify Field Day
Truck Activation
For the event weekend, I designed a full 360 vinyl wrap for a truck that would serve as an interactive surface for patrons to write on & convert to a merchandise pop-up shop when opened
Branded Assets
To bring the collaboration to life and envelope the game day spirit, I connected and executed or delegated the design for branded sports collateral, jerseys, banners, and more.
Campaign Direction
Home Is
I collaborated with contracted stakeholders and assisted the Creative Director & Founder in developing the visual direction for the ‘Home Is’ Campaign in 2022 shot in Senegal.
The mood of the direction & the post production edits I made was built around vintage shots from the region and the multidimensional spirit of the local creatives & culture.
Joy is Here
I styled and conceptualized scenes for the shoot and collaborated with the Creative Director & Founder in developing the visual direction for ‘Joy is Here’.
This direction was developed around the hero product for the year — the Joy Scarf, and was inspired by the dynamic uses for the scarf (i.e. as a dress, a scarf, a head tie, etc.) and the unisex utility.
